Your AI product's go to market plan, custom built in 3 business days. $499.
Built around launching on X, with the agencies to execute it and partner rates that can cover the cost.
Secure checkout by Revolut · refund policy
Launching an AI product is easy to get wrong
You built it. Nobody is watching.
The product works, the launch post gets 40 likes from friends.
Launch day goes quiet by noon.
No creators lined up, no follow up content, no plan for day 2.
Every agency pitches something different.
Four proposals, four budgets, no way to compare them.
What you get: 9 parts, one plan
Every part is written for your product, your buyer and your launch date. No templates with your logo pasted in.
ICP and positioning
One page: who buys, why now, and the one line that sells it.
Category snapshot
5 to 8 competitors, how they launched, and the gaps you can own.
Channel plan, X first
Launch thread, founder account, KOL and creator amplification, X ads. Then Product Hunt, PR, communities and email.
30/60/90 day timeline
Week by week tasks with owners, plus launch day hour by hour.
Messaging kit
3 launch tweet drafts, a thread outline and a launch video brief.
Budget ranges
Low, mid and high spend per channel, so proposals do not set your budget for you.
KPI template
What to track in the first 30 days, in a sheet you can copy.
Matched agencies
Nowix first for the X launch, then vetted partners for video and influencer work, with partner rates where confirmed.
Loom walkthrough
A recorded walkthrough of the plan, so your team can watch it on their own time.
Preview a real plan structure
A fictional AI product, labeled as an example. Two sections are fully visible, the rest is blurred.
ICP and positioning
Buyer: ops leads at 50 to 500 person logistics companies who rekey PDFs by hand. One line: "Invoices in, clean rows out, no templates."
Channel plan
Founder thread at 9:00 ET, creator wave at 9:30, quote posts from partners at 10:00, X ads on the thread from 11:00.
Four steps from payment to launch
Pay
$499 by card, Apple Pay, Google Pay or Revolut Pay.
10 minute intake
Product, buyer, competitors, launch date, budget.
Plan in 3 business days
Counted from a complete intake, not from payment.
Launch
Run it yourself or with the recommended partners.
$499 plan, credited back when you hire nowix for your x launch
Hire Nowix to run your X launch and the full $499 is credited toward that campaign.
Credit applies to contracts signed within 60 days of plan delivery. Excludes ad spend.
How the credit worksCustom plan vs consultant vs agency proposal vs DIY
| Custom GTM Plan | GTM consultant | Agency proposal | DIY | |
|---|---|---|---|---|
| Cost | $499 fixed | Quoted per engagement, usually retainers | No fee, tied to their services | Your time |
| Speed | 3 business days after intake | Weeks | Days to weeks | Weeks of research |
| X launch depth | Lead channel, hour by hour | Varies | Deep in their own channel | Depends on you |
| Includes vetted agencies | Yes, matched to the plan | Sometimes | Only themselves | No |
| Unbiased | Disclosed: Nowix is ours, partners give us rates | Mostly | No, it sells their retainer | Yes |
| Editable | Notion, Sheets, PDF, yours to keep | Deck | Yes |
Rewrite, then refund
If the plan is not useful, tell us within 7 days of delivery and we rewrite it. If the rewrite still misses, we refund the $499. Details in the refund policy.
Who it is for
For
- AI products from pre-launch to Series A
- Founders planning a launch in the next 2 to 12 weeks
- Teams who want X as the lead channel
- Teams comparing agencies before hiring one
Not for
- Agencies reselling plans to clients
- Non AI products
- Teams wanting a plan with no launch date in sight
Questions
What exactly do I get?
Nine parts: ICP and positioning, a category snapshot, a channel plan with X first, a 30/60/90 day timeline, a messaging kit, budget ranges, a KPI template, matched agencies and a Loom walkthrough. Delivered as a Notion page with a PDF export and a Google Sheets timeline and budget.
How long does it take?
3 business days from a complete intake. The intake takes about 10 minutes. The clock starts when we have everything we need, not at payment.
Is this for my stage?
It fits AI products from pre-launch to Series A. If you have no product and no date yet, start with the free GTM score.
How is this different from hiring a GTM consultant?
A fixed price, a fixed scope and a fast turnaround, built around launching on X. A consultant is better when you need ongoing hands-on work for months.
Do I have to hire the recommended agencies?
No. The plan works on its own. The agency list is there if you want help executing.
How does the $499 credit work?
If you hire Nowix to run your X launch, the full $499 is credited toward that campaign. Credit applies to contracts signed within 60 days of plan delivery and excludes ad spend.
Are the recommendations unbiased?
We disclose it plainly: Nowix is our own X launch agency, and we receive partner rates from recommended agencies. Partners are matched to your plan, and you can ignore all of them.
What if I do not like the plan?
Tell us within 7 days of delivery and we rewrite it. If the rewrite still misses, we refund the $499.
Can you also run the launch?
Yes. Nowix runs X launches for AI companies, and the $499 is credited if you hire us within 60 days.
Is my product info kept private?
Yes. Intake answers are used only to write your plan. An NDA is available on request before you share anything sensitive.
Get your custom GTM plan
$499, ready in 3 business days after intake, credited back if Nowix runs your X launch.